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 What is your favorite Brand and why? Key vocabulary Word                                                   Meaning   Brand identity            The visible elements of a brand    (logo, colors, style) that distinguish it. Brand equity              The commercial value that a brand  name gives to a product. Brand loyalty           When customers consistently  choose the same brand. Brand awareness     The extent to which consumers  recognize and remember a brand. Slogan                            A short phrase used to  promote a b...