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Branding

 What is your favorite Brand and why?








Key vocabulary


Word                                                  Meaning

 

Brand identity            The visible elements of a brand   (logo, colors, style) that distinguish it.

Brand equity              The commercial value that a brand name gives to a product.

Brand loyalty           When customers consistently choose the same brand.

Brand awareness     The extent to which consumers recognize and remember a brand.

Slogan                            A short phrase used to  promote a brand.

Logo                        A symbol that represents a brand visually.

Target audience     The specific group of people a brand wants to reach.

Positioning           How a brand is perceived compared to competitors.

Rebranding          Changing the image or identity of a brand.

Trademark         A legally registered symbol, name, or phrase representing a brand.


Read opinions of Sophie and Alex about Brands


Sophie

Sophie is a project manager who is obsessed with brands. For her, wearing famous labels like Nike, Gucci, or Louis Vuitton is not just about clothes, but about identity. She believes that a brand represents quality, style, and social status. When she wears branded clothes, she feels more confident and respected. For Sophie, brands are more than material objects; they are symbols of success and personal expression. She loves the idea that a logo or a slogan can communicate a lifestyle.



Alex

Alex, on the other hand, has a completely different perspective. He does not care about brands or material possessions. For him, clothes and objects only need to be practical, comfortable, and durable. He believes that personality, kindness, and intelligence are more important than the label on a shirt or a pair of shoes. Instead of spending money on luxury brands, Alex prefers to invest in experiences such as traveling, reading, or spending time with friends. He thinks happiness is not connected to logos but to meaningful moments in life.


👉What do you think about Sophie and Alex?


👉Which one do you agree with more? Why?


👉Do you think brands create identity?

👉What do you personally like or dislike about brands?


Debate : Do brands create happiness or just illusions?

In my opinion, brands only give people short-term happiness. When you buy a famous brand, like a new pair of shoes or a bag, you feel excited and happy at first. You enjoy showing it to your friends or just owning it. However, this happiness does not last long. Soon, you start looking for something new, or you compare your things with other brands or products. This creates a feeling of wanting more and more.Because of this, I think the happiness from brands is only an illusion.It makes you feel good for a short time, but it does not create real or lasting happiness. True happiness comes from experiences, relationships, and personal satisfaction, not from products or logos.


Learn some useful phrases for Debating.


1. Introducing your opinion

    In my opinion…          

According to me…

   From my point of view…   

  I strongly believe that…


2. Agreeing

    I agree with you.          

  That’s true.

    I think the same.


3. Partially agreeing

I agree to some extent, but…

That’s a good point, however…

I see what you mean, but I think…

Yes, but don’t you think that…


4. Disagreeing (politely)


I’m not sure I agree with you.

I see it differently.

I don’t think that’s true.

I respect your opinion, but I disagree.



5. Adding ideas

In addition…        

Moreover…

Another important point is…


6. Asking for clarification

What do you mean by that?

Could you explain your point again?

Do you really think that…?


7. Concluding

To sum up, I believe…

In conclusion, my opinion is…

Finally, I would say that…


Are you ready to debate?

Compare French Brand with an American one ( Louis vuitton vs Nike)


👉 Here I have selected some common words that you can use to describe the brands quality, appearance, packaging, impression. Which helps you to learn fast and implement easily.


Style & Appearance

Simple,  

Modern,   

Elegant, 

Stylish, 

Minimalist

Creative , 

Classic , 

Unique, 

 Attractive ,

Trendy


Impression / Feelings

Eye-catching,  

Memorable,

Clear,   

Strong
Bold  

Professional 

Luxury   

Friendly

Brand Qualities

Famous / Well-known ,       

Popular,      

Expensive / Cheap
High-quality / Low-quality ,     

Luxury / Basic

Stylish / Trendy / Modern ,      

Traditional / Classic

Innovative / Creative


Consumer Feelings

Confidence , 

Trust ,   

Loyalty,  

Happiness
Respect,   

Pride,     

Satisfaction,  

Status


Was this session about branding is helpful?

 Share your thoughts in the comments below!

Have you ever had a similar experience—or would you try using some of these phrases in your next branding event?

I would be happy to read your experiences!



Enjoy learning!

Prof. Anu gupta














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